A Bowl of Rice: A Revival of Tradition in Packaging

Unveiling Tengxian Zou's Award-Winning Design

In a world where design often leans towards minimalism and modernity, Tengxian Zou's 'A Bowl of Rice' packaging design offers a refreshing return to traditional roots. This innovative design, which won the Silver A' Packaging Design Award in 2017, seamlessly blends tradition with functionality, creating a unique and engaging user experience.

Tengxian Zou's inspiration for 'A Bowl of Rice' came from traditional Chinese rice containers used in the countryside. The designer sought to create a distinctive structure and appearance that would stand out in the market. The result is a polyhedral box made from two trapezoidal boxes, both of which look the same from the positive and negative sides. This design not only saves assembly time but also adds a touch of intrigue to the everyday task of accessing food.

What sets 'A Bowl of Rice' apart is its simplicity and respect for tradition. Using common materials and an integrated structure, Zou has made food and its container more engaging in daily life. The design also draws attention to Chinese classic culture, offering a unique perspective in a market often dominated by western aesthetics.

The production process of 'A Bowl of Rice' is as straightforward as its design. The packaging is made from 0.8 mm thick paper, making it easy to produce on a large scale. The design's simplicity also means that it saves warehouse space, and its assembly can be completed in a few simple steps.

Despite its simplicity, creating 'A Bowl of Rice' was not without challenges. Zou had to ensure that the design was functional, protected the product inside, and was easy to open. The designer spent a significant amount of time adjusting the trapezoidal angles to achieve the perfect look. The result is a testament to Zou's dedication and attention to detail.

Ultimately, 'A Bowl of Rice' is more than just a packaging design. It's a celebration of the simple and clean relationship between people, food, and objects. It's a reminder of the beauty of tradition and the potential of innovation. And most importantly, it's a testament to Tengxian Zou's vision and creativity, which has been recognized with the prestigious Silver A' Packaging Design Award.


Project Details and Credits

Project Designers: Tengxian Zou
Image Credits: Shanghai Version Design
Project Team Members: Tengxian Zou
Project Name: A BOWL OF RICE
Project Client: Tengxian Zou


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